Senior Brand and Marketing Manager
Visa sponsorship
Sales & Marketing · Sydney, NSW, Australia · Full-Time · Discussed at interview · Visa: Employer sponsored
Build an Australian marketing presence for a new premium automotive brand in Sydney. The senior manager translates global direction into local identity and results, spanning launches, integrated campaigns, retail experiences and customer lifecycle programmes. The role combines strategy, practical delivery and developing processes as the business grows.
An English CV should show integrated campaign and brand experience and your contribution to commercial outcomes. prepare a senior automotive brand and marketing strategy CV with examples of launch planning, agency management and budgets. Explain how you adapt wider brand direction for local customers and use research and reporting to guide decisions.
Key Responsibilities
- Lead Australian marketing strategy and annual delivery plans for acquisition, brand growth and commercial performance.
- Plan brand, vehicle, variant and new-offering launches and integrated retail, experiential, content, CRM, media, social and digital campaigns.
- Adapt global direction locally and develop awareness, consideration and demand, creating customer programmes from first contact to retention.
- Use research, competitor intelligence and customer insight, direct media and channel planning and report performance to leaders.
- Coordinate PR and communications on reputation and launches and develop premium events, partnerships and activations.
- Create consistent dealer and retail marketing to support sales, working with product, sales, aftersales, customer experience and network colleagues.
- Brief and manage agencies across creative, media, digital and specialist work, agreeing deliverables, timeframes and expectations.
- Own budgets and resources and improve engagement, campaign effectiveness and return on investment through practical frameworks, processes and reporting.
Requirements & Eligibility
- Senior strategic, integrated, product or brand marketing career with successful multi-channel campaign delivery.
- Automotive or premium, luxury or high-consideration consumer experience; technology, travel, financial services, premium consumer goods or related backgrounds will also be considered.
- Good understanding of Australian consumers and competition; new brand, product, market entry or major commercial launch experience is advantageous.
- Sound experiential, content, media, CRM, digital and brand development knowledge.
- Able to connect long-term strategy and short-term commercial objectives and adapt global or regional marketing to local markets.
- Commercial and financial understanding including budgets and demonstrated agency, supplier and external partner management.
- Excellent presentation, communication and stakeholder management, influencing senior people and working across functions.
- Well organised with solid project management and comfort with changing priorities and processes, proactive commercial accountability.
- Relevant tertiary qualification in Marketing, Business, Communications or a related field.
- Australian work rights or eligibility for employer-sponsored employment and ability and willingness to work within the nominated Australian state.
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